October 22, 2025 5 min read 0 Comments

Herbs & Hustle: The B Fresh Gear × Underberg Retro Fashion Collaboration

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When Retro Fashion Meets Herbal Heritage

When heritage and creativity collide, the result is something truly fresh.
The B Fresh Gear × Underberg collaboration blends botanical inspiration with retro fashion energy — turning the centuries-old herbal recipe of Underberg into a bold, wearable story.

This limited-edition capsule features three custom pieces:

  • a fanny pack,

  • a button-down stretch shirt, and

  • the packable “Fanny Breaker” windbreaker that folds into its own bag.

Each piece showcases a vibrant floral print inspired by the herbs and botanicals that make Underberg’s recipe iconic. It’s where old-world heritage meets modern retro lifestyle — grounded in story, driven by style.

“From herbs to high vibes — Underberg’s 43-country recipe reimagined in retro fashion.”


The Story Behind the Collaboration

Underberg: 179 Years of Herbal Heritage

Underberg has been crafting its legendary digestif since 1846, using aromatic herbs sourced from 43 countries.
With its motto Semper idem (“Always the same”), Underberg has become synonymous with tradition, consistency, and craftsmanship.

From the signature green bottle to the distinctive paper wrapping, Underberg embodies a legacy of flavor and culture — and now, that legacy finds new life in fashion.

B Fresh Gear: Modern Retro, Reimagined

On the other side stands B Fresh Gear, a retro fashion label built on nostalgia, creativity, and bold self-expression.
From 90s-inspired fanny packs to color-blocked windbreakers, B Fresh has made a name for itself by merging retro charm with modern function.

Together, the two brands have created a capsule that celebrates both heritage and playfulness, turning Underberg’s herbal spirit into an expressive, functional collection.


Botanicals Meet Design: The Print That Tells a Story

The collaboration’s signature floral print isn’t random — it’s an artistic nod to Underberg’s herbal recipe.
Each flower and leaf symbolizes the botanicals from 43 countries that make the digestif unique.

With earthy greens, natural browns, and bursts of yellow inspired by Underberg’s iconic branding, the print balances vintage soul with fresh style.
It’s retro fashion that means something — each pattern rooted in the brand’s global herbal story.


THE COLLECTION


🌿 1. The Fanny Pack

Function Meets Freshness

The B Fresh Gear × Underberg fanny pack is where retro utility meets botanical design.
Crafted with premium hardware, YKK zippers, and adjustable straps, this bag is perfect for festivals, travel, or everyday life.

Highlights:

  • Durable polyester construction

  • Multiple compartments for organization

  • Adjustable strap for waist or cross-body wear

  • Co-branded B Fresh × Underberg patch

  • Custom floral-botanical print

“Wear the collaboration that carries 179 years of flavor and freshness.”

Style Tip:
Pair your fanny pack with a neutral outfit to let the floral print shine, or match it with the button down shirt for a full capsule look.


🌸 2. The Button-Down Stretch Shirt

Comfort That Moves With You

This button-down stretch shirt captures the spirit of retro fashion with a modern twist.
Made from a poly-spandex blend (94% polyester / 6% spandex), it’s moisture-wicking, wrinkle-resistant, and built for movement.

Key Features:

  • All-over floral print inspired by Underberg’s herbs

  • Four-way stretch for flexibility

  • Lightweight, breathable fabric

  • Subtle collaboration branding

  • Available in unisex sizing

Style Tip:
Wear it buttoned up for a refined retro look or open over a white tee for effortless casual vibes.

“Botanical print stretch shirt from B Fresh Gear × Underberg collaboration — where retro meets herbal heritage.”


🌬️ 3. The Packable Windbreaker — “The Fanny Breaker”

The Hero of the Drop

Meet the Underberg Fanny Breaker — part jacket, part fanny pack, and completely essential.
Built from water- and wind-resistant nylon, it’s designed for unpredictability — whether you’re traveling, exploring, or dancing through festival weather.

Official Product Features:

  • Lightweight polyester-nylon blend

  • YKK zippers

  • Ribbed cuffs and hem

  • Kangaroo pocket with hidden zip compartment

  • Drawstring hood

  • Folds into its own fanny pack

  • Exterior zip pocket when packed                                                                                                                                                                                                                            “The only jacket that adventures as hard as you do.”

Style Tip:
Fold it into fanny mode when it’s warm, then pop it open into a full windbreaker when the weather shifts.
It’s not just fashion — it’s functional retro innovation.


DESIGN DNA: CRAFT, COLOR, AND COLLABORATION

Both brands obsess over craft — Underberg in its precise herbal blend, B Fresh in its high-quality cuts and printing.

The color palette mirrors Underberg’s signature tones — forest greens, golden yellows, and soft earth hues — a nod to nature and heritage wrapped in a bold, wearable aesthetic.

“Every vine, leaf, and petal tells a story — 43 herbs, one fresh perspective.”


HOW TO STYLE THE CAPSULE

Festival-Ready

  • Fanny Breaker jacket (unfolded) over the stretch shirt

  • Matching fanny pack for hands-free storage

  • Retro shades, bucket hat, and sneakers

Travel Mode

  • Button-down shirt + Fanny Pack combo

  • Fanny Breaker packed into carry-on

  • Breathable comfort for long hauls

Everyday Retro

  • Windbreaker folded into fanny mode

  • Button-down half-tucked into joggers

  • Clean sneakers for all-day wea                                                                                    “Built for adventure, designed for expression — this is functional retro fashion.”


WHY THIS COLLAB WORKS

  1. Authentic Storytelling — A real heritage brand meets real design identity.

  2. Functional Fashion — Every piece performs: packable, breathable, wearable.

  3. Sustainable Appeal — Timeless patterns mean long-term wear, not trend-chasing.

  4. Limited Edition — Once it’s gone, it’s gone.

This collaboration isn’t about hype — it’s about harmony between botanical tradition and retro innovation.


FINAL TAKE: HERBS, HERITAGE & RETRO VIBES

The B Fresh Gear × Underberg Collaboration is more than fashion — it’s storytelling in motion.
From floral prints rooted in history to functional designs built for movement, every piece in this capsule connects heritage, craftsmanship, and creativity.

Whether you’re hitting a festival, catching flights, or just adding flavor to your daily rotation, this collection keeps you looking fresh, functional, and inspired.

             “From Germany to the groove — it’s heritage reimagined through retro fashion.”


Shop the Collaboration

Explore the B Fresh Gear × Underberg Collection now:
👉 Shop the Drop

Join the #FreshFam and share your fit using #UnderbergFresh for a chance to be featured.