What does it mean to B fresh?
It means liberating yourself from your own self limiting beliefs. It means trusting that you have the sauce. It’s the absence of talking down on your abilities. Because to B fresh, is to stand out and know that you’re capable AF. Those that give compliments, get compliments. And those who dress for success, earn it! All of it. That’s what it means to B Fresh!
But what does it mean to you?
Here’s what it means to George K (his 17 orders suggest he might know a thing or two about the subject.)!
From George:
“I had the pleasure of discovering you guys at a fall festival two years ago. Here’s a picture of my dad rocking the first fanny pack we ever welcomed into the family.
Back in those days we tried to be as fresh as we could. But we didn’t always reach our full potential. The first time I enhanced myself with a distinguished garment like this-
I was as a shy kid with a pretty negative attitude towards a week long church camp. But by literally the next day
I had been completely refreshed as a person and was able to not only have a blast myself but encourage others to have a better time by developing the confidence to reach out to those around them.
As time went on, freshness in the household subsequently increased. And our stockpile of essential gear went from looking like this:
To this:
And carry on’s started looking like this:
I think it’s fair to say, we’v come a long way in two years. We ran into a slight capacity problem recently, but thankfully, we were able to find a very effective solution:
I truly appreciate all the ways you guys have improved my life and helped me by providing the tools to become a better, fresher person.
-George K
☺️This is the best email we’ve ever received! We honestly can’t say enough about the community members that have grown this brand. It is what it is today because of passionate people like George!
Passionate people who aren’t afraid to add a little whimsical to their wardrobe, a bit of ice breaker to their closet, or a heap of confidence and compliments in their dresser drawer.
Live inspired.
That’s what it means to B fresh.